Why The Kollektiv?
The most pressing challenge businesses face today is how to stay in front. It’s a tough challenge that requires joined up thinking and equally joined up solutions.
In the book ‘The Creative Priority’ by Jerry Hirshberg, he writes “the most urgent business is the business of ideas”.
This new business paradigm simply is not compatible with the old fashioned vertical agency/consultancy models. Nor does it benefit the organisation and the integrity of the idea gone into developing it without the incorporation to which is serves.
This is why we have developed The Kollektiv.
Businesses need bright people – not just more cheap labor.
Today the best and most experienced creative and intellectual minds want to and can be independent of single companies. They want to be because they seek to choose who they work for and collaborate with. They can be because the network allows them to work with anyone, anywhere.
The Kollektiv is a networked model for the networked age.